The word gives us pause, and rightly so. It recalls in us those extraordinary things we hope we never lose. It reminds us of an increasingly uncommon approach to quality.
Little wonder that in these topsy-turvy times of instant this and instant that, we increasingly find ourselves craving the simple sincerity of things done right. We long for that great American legacy of craftsmanship, that sense of something lasting and real and true. We long, in short, for tradition.